Do you want to understand how generative artificial intelligence can support your internationalization strategy?
20% of European companies with 10 or more employees already use artificial intelligence technologies, and this figure will continue to grow over the coming years. The challenge, however, is no longer simply to incorporate new tools, but to identify where they can add the most value to the company’s internationalization strategy, from market prospecting to customer acquisition and content generation.
The Generative AI applied to internationalization course offers you a practical, business-oriented approach to integrating this technology into your company’s internationalization strategy, with methodologies, tools and practical cases that can be applied to your international sales strategy.
If you are part of the company’s management or sales, export, marketing or communications teams, sign up and discover how to apply generative AI effectively to drive your internationalization strategy in areas such as:
- Generative AI applied to internationalization strategy.
- Buyer personas and inbound marketing with AI support.
- Sales management, CRM and customer loyalty.
- Content creation for digital channels and international markets.
- AI applied to LinkedIn, trade fairs, GEO, SEO, SEM and sales automation.
The course will take place from 1 October to 24 November, from 4.00 pm to 6.00 pm, and consists of 11 sessions:
- 10 virtual sessions (dates to be confirmed).
- One in-person closing session on 24 November, which will take place in the auditorium of ACCIÓ’s Barcelona office.
You have until 24 September to register!
This training is co-funded through the European Enterprise Europe Network project and ACCIÓ.
Registration does not guarantee participation in this course, which has a limited capacity of 70 places that will be allocated according to the following criteria: commitment to attending the group sessions, turnover in the last year and percentage of exports in turnover in the last year.